JOURNAL

Notes, not claims.

Notebook 01Pressed, not performed.Cold-pressed is a method, not a personality. Here is what we mean by it on an Indian morning — and what we refuse to imply.

Notebook 02

The green we kept.

Why kheera and seb stayed, and why the bottle is not a salad in disguise.

Notebook 03

Leave it out.

A short argument for fewer ingredients, and for saying so on the label in plain language.